Google Ads management
Google Ads that bring the jobs you actually want.
Not price shoppers. Not tire-kickers. The boring work that gets you there: tightly themed campaigns, aggressive negative keywords, a real landing page for each service, and every call tracked back to the search that drove it.
Recent calls
LiveIllustration: phone calls from landscaping customers arriving through the day and getting booked.
Prefer to text? Text us a quick question and we'll take it from there.
Built for owners
The things any owner burned by an agency would insist on.
These are not features. They are the first questions you should ask anyone who wants to run your marketing. Here are our answers, up front.
- No long-term lock-in contract
- You own the ad account and the profile
- Always the same person on your account
The diagnosis
Why most home-service Google Ads bring the wrong calls.
| Most setups | How we run it |
|---|---|
| No: Broad keywords that catch every freebie-seeker and DIYer | Yes: Tightly themed ad groups with aggressive negative keywords |
| No: Every click dumped on the homepage | Yes: A dedicated landing page for each service, built to convert |
| No: Impressions and clicks on a report nobody reads | Yes: Calls and form fills tracked to the exact search that drove them |
| No: One campaign, set once and forgotten | Yes: Weekly tuning: cut what wastes money, push what books work |
How we run it
What running Google Ads right actually looks like.
The whole job is relevance and conversions. Here is the short version of how we bring in the right calls, not just more of them.
Ad relevance is the whole game.
A real landing page for each service.
We tune for conversions, not clicks.
Negative keywords, every week.
Every call and form tracked.
Never set-and-forget.
First 30 days
Your first 30 days on Google Ads.
A lot of agencies go quiet for two weeks. Here is how the first month actually goes, from the kickoff call to the first calls landing.
- 1
Week 0
The kickoff call
Forty-five minutes. We learn your services, your best jobs, your service area, and the work you want more of. We leave with everything we need to build.
- 2
First 7 days
Built under your account
Google Ads account built under your own Google account, so it is yours. Service landing pages live. Call tracking and conversion tracking wired up. A starting negative-keyword list.
- 3
First 30 days
Live and tuning
Campaigns go live, the first calls come in, and weekly tuning starts. Cut the keywords that do not pull, push the ones that do.
- 4
Ongoing
Every week
Weekly tuning. A plain-English monthly report on which ads brought which jobs. A check-in call whenever you want one.
Ownership
You own your ad account. Always.
We build the Google Ads account under your own Google account, so it is yours from day one. The campaigns, the conversion history, and the dedicated tracking number all belong to you. If you fire us, you keep every piece of it. Plenty of agencies do the opposite, building the account under their own so you cannot leave without starting over.
Month to month. No long-term contract. No lock-in.
What you'll see
You will always know exactly what your ads are doing.
Your first 4 weeks
SampleIllustration of the plain-English report a client sees: call volume, cost per call, jobs booked, and leads climbing week over week.
One plain-English report a month: cost per real call, which services are bringing the calls, and the trend over time. No vanity metrics, no dashboard to decode.
The pattern we fix repeats. An account running on broad keywords and one tired homepage, paying for clicks that never had a chance of booking. We rebuild it: tightly themed ad groups, a landing page per service, an aggressive negative list, and conversion tracking so we can tell what is working. Then we tune it every week. The cost per real call comes down, and the calls that come in are the ones you want.
Review. Return. Refer.
A lead is worth more than a lead.
The first call is just the start. A happy customer leaves a review that lifts your ranking, comes back for the next job, and refers a neighbor. That is the math that makes ads pay off, and it is why we run your ads and your profile together.
What one lead really does
SampleIllustration: one paid lead leads to a review, a repeat job, and a referral, so the effective cost per customer drops.
What it runs
Month to month. No contract.
No "get a quote" runaround. Here is the honest range up front; where you land depends on your market and how many campaigns we run. We settle the details on the call.
Google Ads Management
Done-for-you ads
What it runs
$497-$1,997 / mo
Management. Ad spend is separate and goes straight to Google.
What's included
- Google Ads account built under your own Google account
- A landing page for each service, built to convert
- Weekly keyword and negative-list tuning
- Call tracking and conversion tracking
- Plain-English monthly report; check-in call whenever you want one
Ad spend goes from your card straight to Google. No percentage of ad spend, no commission, no pay-per-lead. You see every penny, and our fee stays flat.
Where you land in that range depends on your market and how many campaigns we run. If you are shopping a $99 package, this is not that.
On purpose
What we do not do.
Being narrow is the reason we are good. The short list of things we turn down on purpose.
- Run Facebook or Instagram ads. People search Google when they need the job done now.
- Take fifty industries and hope. We do local home service, and we know your searches.
- Bill you for impressions and clicks nobody reads on a report.
- Lock you into a twelve-month contract to keep you from leaving.
- Hand your account to a rotating cast of junior managers.
Common questions
Questions most owners ask.
How fast will I see calls?
First calls often come within the first couple of days in most markets. The first 30 days are about tuning. The ads work quickly; the negative list and the landing pages get sharper every week.
How much should I spend on ads?
Enough to show up for the searches that book work in your area. We give you a straight recommendation on the first call, based on your services and your market. Ad spend is always separate from our fee and goes straight to Google.
Do I need a new website?
No. We build dedicated landing pages that sit alongside whatever you already have. If you do not have a site at all, that is fine too; Google Ads does not require one.
Do you run Facebook or Instagram ads?
No. We do Google Ads and Google Business Profile, nothing else. For a home-service business where people are actively searching for the job, that is where the ready-to-book customers are.
Can I pause when I am slammed or in the slow season?
Yes. Month to month means you can pause any time. Ads off means no calls, but it also means no spend.
What happens to my account if we part ways?
It is in your name. Keep running it, hand it to someone else, or pause it. There is no lock-in, and you keep the campaigns, the tracking number, and the call history.
Our guarantee
If your first month of Google Ads doesn't pay for itself, we make it right.
You work with us directly, so we stand behind our Google Ads management. If your first month's ads don't pay for themselves, we go through the numbers with you and work with you to make it right. We are generous and proactive about early performance. For clients who want it in writing, the specific first-month guarantee is part of the Google Ads agreement you sign.
Free game plan
Six months from now, your phone either rings with the jobs you want, or you are still paying for clicks that never book.
Tightly themed campaigns, a landing page per service, an aggressive negative list, and weekly tuning, all running in the background while you do the work. Either the right calls are coming in six months from today, or they are not.
Prefer to call? 216-999-6597 . Or text us a quick question and we'll take it from there.
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